Within Dalil project: AFCN concludes a workshop on SEO
September 15, 2022
The Arab Fact-Checkers Network (AFCN) led by ARIJ organised an advanced workshop under the title “Search Engine Optimization and Optimization of Social Media”, as part of the Dalil project, which is implemented with the support of the European Union, and in cooperation with “SIREN” in Lebanon and “JOSA” in Jordan.
Trained in the workshop, which started on September 14th and ended on september 15th in 2022, are 16 Fact-checkers who are responsible for publishing on social media and websites, in their institutions/initiatives from Jordan, Palestine, Iraq, Tunisia, Morocco and Yemen.
The Trainer in the workshop was the specialist in SEO and e-marketing, Bilal Sraidi, he is a founder and co-founder of a number of business development and e-marketing companies, and also a mentor for a number of startups in the field of digital growth and business development.
Spanning the two days, the trainees learned about how to increase the reach of their fact-checked pieces through search engines, and they were introduced to a number of tools that provide them with the optimal keywords to improve access such as Google Trends and Google Keyword planner.
“Using search engines in the fact-checking process is essential, and skills must be improved in using them to boost accuracy of getting the best results” Watan Nuirat, a fact-checker from “Tayaqan” platform in Palestine, stated about the importance of this workshop.
Mona Al-Saadi, a Yemeni fact-checker from “FactYemen” platform, added, “The workshop will enable me to search optimally for information, and will improve my ability to reach a balance between meaningful content and greater audience”.
It is worth mentioning that the Dalil project for the “Arab Fact-Checkers Network” led by ARIJ, is supported by the European Union and in cooperation with SIREN and JOSA. The project aims to increase the production of accurate news and information in seven countries in the Middle East and North Africa (Jordan, Lebanon, Iraq, Palestine, Morocco, Tunisia and Yemen).